Case Study

Modernizing Contact Center Operations with Amazon Connect and AI-Powered Analytics

A global food retailer with over 500 stores and 100,000 employees was hampered by an aging, costly Cisco IVR system. Netrix built a modern cloud contact center on Amazon Connect with AI-powered transcription and analytics, improving customer experience while consolidating platforms and reducing costs.

500+
Stores Across North America and Europe
100,000+
Employees
Amazon Connect
Cloud Contact Center Deployed
Zero
Migration Disruption

The Client

A global food retailer with more than 500 stores across North America and Europe and a workforce exceeding 100,000 employees needed to modernize its customer service operations.

The Challenge

The retailer relied on an aging Cisco IVR environment that had become costly, inflexible, and difficult to scale. Key challenges included:

  • Obsolete IVR technology approaching end-of-life
  • High licensing and maintenance costs
  • Inefficient customer phone routing experience
  • Long first-call resolution times
  • Limited reporting and analytics capabilities
  • Need to consolidate multiple contact center platforms

The Solution

Netrix designed and implemented a modern cloud contact center solution powered by Amazon Connect. Key components included:

  • Amazon Connect deployment
  • Custom agent interface development
  • CRM integration
  • ServiceNow integration
  • AI-powered transcription and analytics
  • Real-time wallboards and dashboards
  • Data lake implementation for reporting
  • Custom Tableau reporting environment

Netrix developed a comprehensive plan for production rollout, meeting deadlines and minimizing risks.

The Implementation

  • Business and technical assessment
  • Cloud migration strategy
  • Agent training and change management
  • CRM and enterprise platform integrations
  • AI-enabled analytics deployment

The Results

Outcome AreaDelivered
Improved Customer Experience
  • Faster call resolution
  • Better access to customer information
  • More efficient customer interactions
Successful Cloud Migration
  • Seamless transition without operational disruption
  • Faster scalability and platform flexibility
Enhanced Business Intelligence
  • Real-time contact center analytics
  • Call transcription and conversation analysis
  • Improved customer satisfaction visibility
Reduced Costs
  • Consolidation of contact center technologies
  • Simplified vendor and licensing management
Better Organizational Alignment
  • Stronger collaboration between departments
  • Unified contact center strategy

The Transformation

BEFORE
AFTER
  • Legacy IVR platform
  • Limited analytics
  • Complex customer journeys
  • Multiple fragmented platforms
  • High operating costs
  • Modern cloud contact center
  • Real-time reporting and insights
  • Streamlined customer experience
  • Consolidated contact center ecosystem
  • Optimized cloud-based model
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